Communication Objectives

  • Spread the word about the launch of Secure Your Fertility
  • Create a clear brand message for Secure Your Fertility
  • Increase following on social media
  • Increase emailing list
  • Targeting audience through FB ads, interviews and email campaigns

Activities

  • Launch and Promote Secure Your Fertility Masterclass and APP
  • Increased Email Subscriptions
  • Booked national and local media coverage
  • Increased social media following across all platforms
  • FB and Instagram Ads

Results

  • Increased Facebook page likes
  • From 5,955 to 6,243
  • Increased #DEARS Facebook members
  • From 0 to 136
  • Increased Email subscribers
  • From 0 to 360
  • Increased Instagram Following
  • From 43,325 to 43,634
  • Increased Twitter Following
  • From 38,243 to 38,58

Overall PR Summary

  • WSVN Channel7
  • WPTV Channel 5
  • WPTV Facebook Live
  • Rolling Out Live Facebook Interview
  • Blackdoctor.org
  • Madame Noire
  • Action News Jacksonville
  • Odyssey Media Network