Communication Objectives

• Spread the word about the launch of Secure Your Fertility
• Create a clear brand message for Secure Your Fertility
• Increase following on social media
• Increase emailing list
• Targeting audience through FB ads, interviews and email campaigns

Activities

• Launch and Promote Secure Your Fertility Masterclass and APP
• Increased Email Subscriptions
• Booked national and local media coverage
• Increased social media following across all platforms
• FB and Instagram Ads

Results

• Increased Facebook page likes
• From 5,955 to 6,243
• Increased #DEARS Facebook members
• From 0 to 136
• Increased Email subscribers
• From 0 to 360
• Increased Instagram Following
• From 43,325 to 43,634
• Increased Twitter Following
• From 38,243 to 38,58

Overall PR Summary

• WSVN Channel7
• WPTV Channel 5
• WPTV Facebook Live
• Rolling Out Live Facebook Interview
• Blackdoctor.org
• Madame Noire
• Action News Jacksonville
• Odyssey Media Network