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Communication Objectives
- Spread the word about the launch of Secure Your Fertility
- Create a clear brand message for Secure Your Fertility
- Increase following on social media
- Increase emailing list
- Targeting audience through FB ads, interviews and email campaigns
Activities
- Launch and Promote Secure Your Fertility Masterclass and APP
- Increased Email Subscriptions
- Booked national and local media coverage
- Increased social media following across all platforms
- FB and Instagram Ads
Results
- Increased Facebook page likes
- From 5,955 to 6,243
- Increased #DEARS Facebook members
- From 0 to 136
- Increased Email subscribers
- From 0 to 360
- Increased Instagram Following
- From 43,325 to 43,634
- Increased Twitter Following
- From 38,243 to 38,58
Overall PR Summary
- WSVN Channel7
- WPTV Channel 5
- WPTV Facebook Live
- Rolling Out Live Facebook Interview
- Blackdoctor.org
- Madame Noire
- Action News Jacksonville
- Odyssey Media Network