Communication Objectives

  • Spread the word about the JBF Sale and how it works
  • Increase customer loyalty for the Miramar segment while leveraging the branding of JBF
  • Targeting audience through FB ads, interviews and email campaigns

Activities

  • Creation of two banners for the JBF Consignment Event
  • Mentioned on Susan B. Anthony’s Facebook page
  • Mentioned on It’s Right Here in Miramar’s Facebook Page
  • Interviewed by WPTV Channel 5 (West Palm Beach)
  • Interviewed by The City of Miramar’s Live Show

Results

  • Increased Facebook page likes
  • From 75 to 218
  • Increased Email subscribers
  • From 46 to 270
  • Consignors: From 12 to 129
  • Created Twitter Account and grew following
  • From 0 to 45
  • Secured multiple interviews on TV segments

Overall PR Summary

  • WPTV Channel 5 Interview
  • Newscast: 11 a.m. news segment
  • Reach: 79,000 viewers
  • Website: Segment posted on website for viewers