Communication Objectives

• Spread the word about the JBF Sale and how it works
• Increase customer loyalty for the Miramar segment while leveraging the branding of JBF
• Targeting audience through FB ads, interviews and email campaigns

Activities

• Creation of two banners for the JBF Consignment Event
• Mentioned on Susan B. Anthony’s Facebook page
• Mentioned on It’s Right Here in Miramar’s Facebook Page
• Interviewed by WPTV Channel 5 (West Palm Beach)
• Interviewed by The City of Miramar’s Live Show

Results

• Increased Facebook page likes
• From 75 to 218
• Increased Email subscribers
• From 46 to 270
• Consignors: From 12 to 129
• Created Twitter Account and grew following
• From 0 to 45
• Secured multiple interviews on TV segments

Overall PR Summary

• WPTV Channel 5 Interview
• Newscast: 11 a.m. news segment
• Reach: 79,000 viewers
• Website: Segment posted on website for viewers