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Communication Objectives
- Spread the word about the JBF Sale and how it works
- Increase customer loyalty for the Miramar segment while leveraging the branding of JBF
- Targeting audience through FB ads, interviews and email campaigns
Activities
- Creation of two banners for the JBF Consignment Event
- Mentioned on Susan B. Anthony’s Facebook page
- Mentioned on It’s Right Here in Miramar’s Facebook Page
- Interviewed by WPTV Channel 5 (West Palm Beach)
- Interviewed by The City of Miramar’s Live Show
Results
- Increased Facebook page likes
- From 75 to 218
- Increased Email subscribers
- From 46 to 270
- Consignors: From 12 to 129
- Created Twitter Account and grew following
- From 0 to 45
- Secured multiple interviews on TV segments
Overall PR Summary
- WPTV Channel 5 Interview
- Newscast: 11 a.m. news segment
- Reach: 79,000 viewers
- Website: Segment posted on website for viewers