Position Farm to Fork Meals as the best meal service in South Florida
Increase visibility and brand awareness by identifying target audience (i.e. health and nutrition enthusiasts)
Build Farm to Fork Meals’ reputation by disseminating information on the company’s offerings and best practices
Activities
Collaborated with graphics team to develop branding materials (i.e. promotional flyers, business cards, banners, labels, etc.)
Provided a website analysis to improve functionality; updated web content to ensure alignment with branding materials, recent news, and restaurant offerings.
Managed company Facebook page to increase social media following
Built a sales team consisting of hired brand ambassadors who promoted Farm to Fork Meals through demos at niche events
Managed Farm to Fork Meals Grand Opening event and Friends & Family Night event
Developed promotional radio advertising campaign with potential to reach millions of listeners
Strategically positioned Farm to Fork Meals at 23 niche events across South Florida
Results
Increased number of customers by more than 500%
22 (August 2016) to 150 (April 2017)
Increased number of Facebook followers
40 (August 2016) to 657 (April 2017)
Reached audiences of 20,000+ people at niche events across South Florida
Secured multiple interviews on TV segments
Established business partners through PR initiatives, including: Be Well Med Spa, Pride Center, South Florida Gay News, Hard Body Works Wellington, Delray City Hall, Greater Fort Lauderdale Chamber of Commerce, Cox Media Radio Personalities
Overall PR Summary
Total: 16% gained from PR promotions and demos (approx. 20 signups)
Estimated: $2,600 weekly revenue
Estimated: $10,400 monthly revenue
Total: 617 new Facebook followers
WPTV Channel 5 interviews
Exposure to over 79,000 viewers in the West Palm Beach area
